1% for the Planet

What's in a Name?

Naming a brand is quite possibly one of the hardest decisions you can make. All the “good” names are already taken. The made up names only make sense years after you’ve become established. Remember the first time you heard Google? And getting a URL that doesn’t end in dot-magic is nearly impossible.

There are so many approaches you can take. Name the company after the founder. Not too inspired. Say exactly what it is you are going to do. Or try to capture the essence of an idea. It is this last approach we pursued when coming up with Publicwill.

But it wasn’t easy to get there.

We wanted something that was active. Something that conveyed in its name a concept or an idea. That didn’t narrow it down. Then we thought about what it was that inspired us. What made us pay attention? What matched our own world view?

We kept coming back to people. And what they can accomplish when they come together. From that, we arrived at Publicwill. For us, it encompasses the idea that through their actions, their voice and even their purchases, people can make the world they want.

We hope that’s what Publicwill can do as well.

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