The Thanksgiving holiday weekend has become a jumble of days dedicated to various forms of consumerism.
Thursday is still mostly reserved for friends and family, though you can sneak out to get an early jump on Black Friday.
Friday is for one thing: shopping. Though the folks at REI had an ingenious idea a few years ago when they created their Opt Outside campaign. They close all of their stores on Friday and pay their employees to spend time outdoors. We love that idea and spent the day in the mountains.
Saturday is for supporting small businesses. We like this idea as well, but it seems we could just support them without a dedicated day.
Monday is Cyber Monday. Your inbox is probably jammed with emails for discounts on every product imaginable. Most of which you just hit “delete” on.
With days running out, the good people at the 92nd Street Y in New York and the United Nations Foundation wanted a way to combat the commercialization of the season. So in 2012 they created Giving Tuesday to promote charitable giving. While much less known than the consumer days, Giving Tuesday creates a way for individuals and companies to give back by raising money for important causes.
Publicwill is proud to support Giving Tuesday and will give 50% of every sale to support food, water and education.
We don’t need a special day to give back, but Giving Tuesday presents a reminder that purchases during the holiday season can go toward doing good. Whatever your cause or issue, find a way to support Giving Tuesday.