The Blog

We’ve created partnerships with some of the leading organizations in the world working to end hunger, supply clean water and provide a quality education.
When you buy a Publicwill product, you direct 15% of purchase to a partner organization.

What’s in a name?

What’s in a name?

Naming a brand is quite possibly one of the hardest decisions you can make. All the “good” names are already taken. The made up names only make sense years after you’ve become established. Remember the first time you heard Google? And getting a URL that doesn’t end in dot-magic is nearly impossible.

There are so many approaches you can take. Name the company after the founder. Not too inspired. Say exactly what it is you are going to do. Or try to capture the essence of an idea. It is this last approach we pursued when coming up with Publicwill.

But it wasn’t easy to get there.

We wanted something that was active. Something that conveyed in its name a concept or an idea. That didn’t narrow it down. Then we thought about what it was that inspired us. What made us pay attention. What matched our own world view.

We kept coming back to people. And what they can accomplish when they come together. From that, we arrived at Publicwill. For us, it encompasses the idea that through their actions, their voice and even their purchases, an engaged public will change the world.

We hope that’s what Publicwill can do as well.





Sizing Guide

SIZING GUIDE

We’ve worked really hard to create a true-to-size modern fit for our shirts. It should feel like the shirt was made especially for you. Here’s some more information to help you out.


Men’s Crew Neck


S

M

L

XL

Length – Measured from the highest point on the shoulder (HPS) to bottom edge of shirt

27 ½”

28”

28 ½”

29”

Chest – Measured across 1” below the armhole

19”

20”

21”

22”

Sweep – Measured seam to seam from the bottom of the shirt

19”

20”

21”

22”


Still need some more help? Our fit model (also known as our friend Matt) is 6’ 180lbs and he wears a Medium.


Women’s Scoop Neck


XS

S

M

L

XL

Length – Measured from the highest point on the shoulder (HPS) to bottom edge of shirt

24”

24 ½”

25

25 ½”

26”

Chest – Measured across 1” below the armhole

15 ¼”

16 ¼”

17 ¼”

18 ¼”

19 ¼”

Sweep – Measured seam to seam from the bottom of the shirt

16”

17”

18”

19”

20”


Still need some more help? Our fit model (also known as our friend Lexi) is 5’ 5” 135lbs and she wears a Medium. Our women’s scoop neck is a tailored fit.